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Last Updated 02.04.2020 | 1:45 PM IST



Dissecting the business

By Bollywood Hungama

After a gap, after DABANGG and GOLMAAL 3 to be precise, I heard people discussing a film animatedly. I am talking of BAND BAAJA BAARAAT, a low cost film that has caught the eye of reputed critics, top notch film-makers, the aam junta... just about everyone who has watched this wonderful film is talking about it. There wasn't much buzz prior to its release, but since its release on Friday, right from its dexterous screenplay [Habib Faisal] to the smart execution of the material [Maneesh Sharma] to the energetic musical score [Salim-Sulaiman] to the chemistry between the lead pair [Anushka-Ranveer] to the 'birth' of a new star, the discussions and conversations seem unending.

BAND BAAJA BAARAAT has another factor going in its favour: Right economics. The film has cost Yash Raj approx. 14 crores [includes P & A expenses] and though the production house hasn't sold the Satellite Rights yet, I am sure YRF will recover a big chunk [the film should fetch Rs. 7 cr.] thanks to the terrific word of mouth. Also, the price of Satellite Rights is co-related with the theatrical business these days and since the theatrical performance of BAND BAAJA BAARAAT is on the plus side, YRF can demand the price it feels it deserves for the Satellite Rights. Plus, the revenue from Home Video and Music Rights should add another Rs. 2.5 to 3 cr. to the kitty. Finally, the returns from India and Overseas theatrical should carry the film to safety.

It's too early to comment on the theatrical business [lifetime] of BAND BAAJA BAARAAT, since there's no major opposition till 24 December [TEES MAAR KHAN and TOONPUR KA SUPERRHERO], but my guess is, the returns from India should contribute to approx. 90% of its overall theatrical business, since BAND BAAJA BAARAAT hasn't worked in key international markets.

Now NO PROBLEM. Ideally, the film should've collected at least Rs. 22 cr. in its opening weekend thanks to the impeccable track record of its director Anees Bazmee [NO ENTRY, WELCOME and SINGH IS KINNG are solid hits], but the numbers clearly indicate that the film has under-performed in the domestic market. The fall in business [on weekdays] is imminent, since the audience feedback is far from positive.

Now let's have a look at the economics of NO PROBLEM:-

Total cost [incl. P & A]: approx. Rs. 44 cr.

Recovery: Satellite Rights: Rs. 14 cr. + India theatrical rights sold: Rs. 15 cr [only Mumbai, Delhi-U.P., Punjab & Mysore are in Eros account] + Music: Rs. 3 cr.

Means, Rs. 32 cr. has been recovered by Eros. It has to recover the balance amount [approx. Rs. 12 cr.] from Mumbai, Delhi-U.P., Punjab & Mysore + Overseas.

Eros may have recovered a big chunk of their investment, but the all-important question is, will the distributors, who have bought the film, recover their investment? At the rate the film is faring, I have my doubts.

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