GHAJINI, starring Aamir Khan, was the first Hindi film to touch Rs 100 cr nett in India... 3 IDIOTS, starring Aamir, was the first film to cross Rs 200 cr nett in India... Now everyone's expecting DHOOM-3 to rewrite the rules of the game. The question is, will DHOOM-3 be the first Hindi film to touch/cross Rs 300 cr nett in India? The game of numbers can be very unpredictable and volatile, but that's the beauty of this business. It can send shock waves. It can be a revelation too.
DHOOM-3, which embarked on a historic start, is all set to smash previous records. By a margin. The 3-day opening weekend record already lies shattered and with Christmas and New Year around the corner, DHOOM-3 should pack a record-breaking, rock-solid total before Week 1 closes. After all, what's Salman Khan to Eid, Aamir is to Christmas, with both actors giving their fans ample reasons to rejoice and celebrate during the respective periods and adding abundantly to the festivities.
DHOOM is an established brand, a lucrative franchise and therefore, DHOOM-3 was one of the most awaited movies of the year. However, the stakes were higher since the project involves Mr. Perfectionist [Aamir], who is known for out of the box ideas and strategies. Additionally, YRF's strategy of low-key promotions also ensured that moviegoers flocked to theatres since there was an aura of mystery surrounding the film.
Now that DHOOM-3 has passed the weekend with flying colors -- sorry, distinction marks -- calculators are out to calculate if the movie will touch Rs 300 crore nett or will it be in the same league as 3 IDIOTS, CHENNAI EXPRESS and KRRISH 3. All said and done, YRF and Aamir have ended the year with a dhoom. Now let's hope the positivity spills over to 2014 as well!