It started with 3 IDIOTS. Then DABANGG. Now ENTHIRAN - THE ROBOT / ROBO / ROBOT. The super success of these films proves one point: The volume of business is getting bigger and bigger. These three films have changed the rules of the game. The moviegoers are back to theatres and House Full boards is regularity outside theatres these days, at least during weekends.
Talking of the Hindi film industry, the year has clearly witnessed an upswing in business. The term 'recession' is over, the distributors are back, the revenue generated from Satellite Rights is heading Northwardsâ€¦ Even star fees have sky-rocketed in last few weeks. The mood is upbeat.
With ENTHIRAN - THE ROBOT / ROBO / ROBOT, Rajnikant has proved he's the undisputed Badshaah of Indian film industry. The business of the film, especially in South India and international markets, is humungous. With ANJAANA ANJAANI, Ranbir Kapoor has proved he's a crowd puller. How the film sustains on weekdays depends on how the viewer takes to the content. In this case, the film has faced a steep fall, but eventually its producers would end up making decent profits since the recovery from Satellite Rights has been very good.
KHICHDI - THE MOVIE has worked in Mumbai-Gujarat, but talking in terms of economics, the cost of production has been recovered from Satellite Rights itself. The revenue it generates from India theatrical [after deducting P & A expenses] and Home Video will only add to the surplus.