By now everyone who's a fan of masala films must've realized that BESHARAM has turned out to be an epic disappointment, a colossal waste of fine talent and resources. Ranbir Kapoor [after BARFI! and YEH JAWAANI HAI DEEWANI] + Abhinav Kashyap [after DABANGG] + masala genre [the flavor of the season] + timing its release on a national holiday [2 October; 5-day weekend] + super promotion and release strategy by Reliance should've translated into a groundbreaking start at the BO. But BESHARAM has botched up all chances of setting new benchmarks. The film has failed to deliver. Not Ranbir Kapoor...
Thanks to his superstardom, Ranbir drew the audience to the plexes and single screens on the day of release. But, ultimately, the content has to do the talking and BESHARAM is an absolute letdown on that front. The business continued to dwindle with each passing day [escalating slightly on Sunday], clearly indicating that the audience has rejected the film. I dread to think what the figures will be on weekdays, given the fact that its biz over the weekend was shockingly low.
Star value coupled with hype and hoopla can assure an impressive start at the ticket window, but for any film to have long legs, it ought to be backed by strong content. The spectator is in a mood to lap up anything and everything, provided it appeals to him/her. In this case, the negative word of mouth spread faster than wild fire and the cracks were visible on its opening day itself, towards the evening/night shows specifically.
There's a lesson to be learnt here. A lesson we have learnt many a times in the past, but pay no heed to time and again. Never take the audience for granted. Your past laurels can help you momentarily, but when you're out on the field, you're judged by your current ability and skills. Hope we remember this the next time!
