Boxoffice can be so unpredictable. Let's get into the flashback mode when Yash Raj released Arjun Kapoor's debut film ISHAQZAADE in May last year. The film, banking heavily on its main leads, collected an impressive Rs 15.69 cr nett in its first three days [Fri 4.54 cr, Sat 5.15 cr, Sun 6 cr]. A volatile love story, ISHAQZAADE boasted of winsome performances by its lead pair and popular music, besides several engrossing moments in the narrative. The expectations from AURANGZEB, naturally, were multi-fold since the production house [Yash Raj] had opted for a bigger set up for Arjun's second film. What came as a rude shock to many was its shockingly low start at the ticket window.
Look at the irony! ISHAQZAADE was off to a flying start, while AURANGZEB just didn't take off. How does one explain this? Did the absence of popular songs affect its start? Was there something lacking in its promos? It has been proved time and again that good music acts as sone pe suhaaga for a film, but there are numerous instances of fabulous music not being able to salvage a weak film from sinking. AURANGZEB has an interesting premise, but where it lacked was its post-interval portions, which resulted in limited growth over the weekend [Fri 3.92 cr, Sat 3.96 cr, Sun 4.98 cr]. Despite being released in more screens than ISHAQZAADE. Despite being a solo release [ISHAQZAADE was pitted against Karisma Kapoor's comeback vehicle DANGEROUS ISHHQ].
The first trailer of AURANGZEB had created quite an impact, although people were quick to draw parallels with yesteryear hits. Of course, the buzz slowed considerably prior to its release, but a favourable start was definitely on the cards. As a matter of fact, Yash Raj was so confident of the film that it released AURANGZEB extensively in the international markets as well [ISHAQZAADE was released in UAE only]. The response there has been worse. The tepid response to AURANGZEB clearly indicates that what we, the industry folks, may consider 'hot' may not, necessarily, be 'hot' with the paying public.