This will always remain a mystery...
- LOVE AAJ KAL fetches one of the biggest starts at the ticket window, but Saif Ali Khan's next release, KURBAAN, proves a non-starter.
- Ranbir Kapoor's AJAB PREM KI GHAZAB KAHANI embarks on a flying start, but his immediate film, ROCKET SINGH - SALESMAN OF THE YEAR, fails to take off.
- Shahid Kapoor's KAMINEY takes a hurricane-like start [despite Swine Flu], but his new release, CHANCE PE DANCE, opens to poor houses.
Saif, Ranbir and Shahid are A-listers, but let's not blame them for not luring audiences to cineplexes. A few decades ago, Amitabh Bachchan, who was at the pinnacle of superstardom, faced a similar situation when ALAAP, co-starring Rekha and directed by Hrishikesh Mukherjee, opened to dismal houses. Jeetendra too experienced something similar when DEEDAR-E-YAAR, co-starring Rekha, Rishi Kapoor and Tina Munim and directed by H.S. Rawail, failed to take off.
No person can read the viewer's mind. That's how unpredictable this business has become. What we may consider 'hot' within the industry may turn out to be 'cold' the moment the film releases.
Now that CHANCE PE DANCE has released and the business is out in the open, a lot many reasons are being cited for its non-performance: cold wave, poor promos [quality], lack of interest amongst viewers etc. An exhibitor even cited 'eclipse' as the reason for the dull business on Friday. Howzzat?
If one holds cold wave as the reason for the slump in business, why is it that the fourth weekend of 3 IDIOTS was much better than the opening weekend of CHANCE PE DANCE? Why is AVATAR is still luring moviegoers to plexes? Why didn't the cold wave affect 3 IDIOTS and AVATAR? Does anyone have an answer?
It's time we did some self-introspection. I've always believed that the script is always the king and the paying public, the king makers. CHANCE PE DANCE stood on a shaky ground and its fall was imminent. A chance missed!