Reflections: Will SRK benefit from 'Stockholm Syndrome'?

By Bollywood Hungama News Network - December 12, 2011 - 5:49 PM IST

All of this means that from one of the Top-3 most awaited films of the year, Don 2 has now reworked on its strategy when it pertains to its arrival which is big but without any major frills attached. It wants audience to 'accept' the film instead of being 'forced' to watch it. There are pointers thrown in a direction that excite the audience at a time which is 'just right' instead of trying to force a momentum down their throat.

The makers too possibly want to keep it that way

Whether it was Dil Chahta Hai or Zindagi Na Milegi Dobara, neither Farhan Akhtar nor Ritesh Sidhwani ever proclaimed that their film would be the best of it all. The fact that they turned out to be cult outings was much more than just incidental but when it came to presenting their product before the audience, the friends-cum-business partners never 'over sold' it. They gave the films good production values, lent a certain class to them, did well in promoting the film and left it at that. There was never a call either during the launch or the release that this was the 'next big thing' in the offering.

Result? Today whenever a film of theirs hits the screen, there is a loyal set of audience (especially the ones frequenting to multiplexes) which is well aware of what they could stand for. Yes, there is an occasional Don which is promoted to the hilt (in fact that was the film that started the trend of an all around campaign) or a Game which just doesn't pick up steam but by and large, Farhan and Ritesh can well be expected to know the trick. If they are lying low on Don 2, one can well expect (and hope) that they know what they are doing.

Shah Rukh is cognizant of this as well

In case of Don 2 though, the fans won't let go if Shah Rukh delivers more than he is currently promising. When that happens, the 'aam junta' (the ones on whom this syndrome would have the maximum impact) could well follow suit as well and good word of mouth may only elevate the film's prospects.

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