Four new films have opened today — HASEE TOH PHASEE, HEARTLESS, BABLOO HAPPY HAI and YA RAB. Expectedly, it was HASEE TOH PHASEE which took the lead, although the occupancy was pretty low even at plexes. However, considering the fact that the other three releases mostly do not feature in the morning slot, with shows starting later in the day, the dull start of HASEE TOH PHASEE has come as a surprise. On the other hand, JAI HO seems to be benefitting from this, since it remains the second choice of cinegoers.
HASEE TOH PHASEE is riding on critical acclaim and the business of films targeted at plexes, generally, gather momentum during the course of the day. Of course, the start has been slow, hence the film will need to grow steadfastly to gross good numbers over the weekend.