The two releases, LONDON DREAMS and ALADIN, had a below-the-mark start in the domestic market. LONDON DREAMS fetched a 30% - 40% start at plexes, but was lower at single screens. The slow start could be attributed to two factors - non-exciting promotion [qualitatively] and music, which lacked a Hit number to draw the audiences. The film picked up during the course of the day, generating 50% to 60% collections at plexes, while single screens continued to remain lower than plexes.
ALADIN had one of the lowest starts, garnering a 10% opening at several screens. Both LONDON DREAMS and ALADIN are expensive films and with next Friday films AJAB PREM KI GHAZAB KAHANI and JAIL carrying a strong buzz, it will be interesting to see how well these films perform over the next few days.
Play the video below to check out the audience reaction to "London Dreams"
