Over the last few years, it has been noticed that startups are no longer limited to aspiring businessmen who have just graduated from business schools. Even some of the biggest Bollywood celebrities have now taken the plunge in the world’s third-largest spart up ecosystem.
Here are 8 Bollywood celebrities who have invested in startups in recent years:
Hrithik Roshan
In 2013, Bollywood heartthrob Hrithik Roshan ventured into the world of entrepreneurship with the launch of his lifestyle brand, HRX. The brand's inception marked a significant milestone in Roshan's career, as he embarked on a mission to inspire individuals to lead healthier, more active lifestyles while embracing fashion and style. With a diverse range of products encompassing sportswear, footwear, casualwear, and accessories for both men and women, HRX quickly gained recognition as a symbol of fitness, fashion, and empowerment.
Ranveer Singh
In December 2023, Ranveer Singh, in a surprising move, became one of the co-founders of Bold Care, which is a sexual wellness brand. Along with that, he also became a face of the brand in its advertisements. He has also invested in boAt and the cosmetic brand Sugar Cosmetics.
Alia Bhatt
Ed-a-Mamma is an online startup venture co-founded by Bollywood actress Alia Bhatt along with her close friend Akansha Ranjan Kapoor. The startup specializes in children's clothing and aims to provide fashionable, comfortable, and eco-friendly clothing options for kids.Ed-a-Mamma offers a range of clothing items, including dresses, t-shirts, shorts, skirts, and accessories, designed with vibrant colors, unique prints, and sustainable materials. The brand emphasizes the importance of sustainability and ethical practices, using eco-friendly fabrics and dyes to minimize its environmental footprint.
Deepika Padukone
In a significant move that marks her entrepreneurial journey, Bollywood superstar Deepika Padukone has ventured into the personal care industry with the launch of her own brand, 82°E. Founded in collaboration with entrepreneur Jigar Shah, this direct-to-consumer (D2C) brand made its debut in November 2022, offering a range of skincare products designed to cater to the diverse needs of consumers. The genesis of 82°E stems from Deepika Padukone's personal quest for skincare solutions that are effective, trustworthy, and accessible.
Katrina Kaif
In 2019, Bollywood actress Katrina Kaif stepped into the world of beauty entrepreneurship with the launch of her own makeup brand, Kay Beauty. This venture marked a significant milestone in Kaif's career as she ventured beyond the silver screen to create a brand that embodies her personal style, values, and vision for beauty. Kay Beauty was born out of Kaif's passion for makeup and her desire to empower individuals to express themselves confidently through beauty.
Priyanka Chopra Jonas
Global icon and Bollywood superstar Priyanka Chopra Jonas made waves in the beauty industry with the launch of her own haircare brand, Anomaly in 2021. This was a significant step in Chopra's entrepreneurial journey as she expanded her footprint beyond entertainment to create a brand that embodies her values of authenticity, inclusivity, and innovation. Anomaly was born out of Chopra's personal experience and passion for haircare.
Shraddha Kapoor
In a significant move that marks her foray into the world of entrepreneurship, Bollywood actress Shraddha Kapoor joined hands with Pune-based jewellery startup Palmonas as its new co-founder. The announcement, made in March 2024, signals Kapoor's venture beyond the realm of acting into the dynamic landscape of the jewellery industry, bringing her creativity, vision, and star power to the forefront of this burgeoning startup.
Rakul Preet Singh
Actress Rakul Preet Singh ventured into the start-up space with the launch of her LinkedIN-like professional online platform called Starring You. She started the product in partnership with her brother Aman Preet Singh. The aim of the platform is to bring talented individuals in contact with talent hunters.
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