It getting worse! Or, perhaps, the box-office continues to be as unpredictable as ever, recording robust business in one week and generating dismal returns in the subsequent week. The three new releases - KHELEIN HUM JEE JAAN SEY, RAKHT CHARITRA 2 and PHAS GAYE RE OBAMA - opened to extremely poor houses across the nation. The occupancy at cineplexes was as low as 10% to 15% [at places, even lower], which only added to the woes of a crest-fallen industry that is reeling from financial setbacks since the past few weeks. The interesting part is that the three films belong to different genres and weren't competing with one another for eyeballs and footfalls at cineplexes, yet the numbers were shockingly low.
KHELEIN HUM JEE JAAN SEY, which has won rave reviews, would require a massive pick-up in business over the weekend. RAKHT CHARITRA 2 hasn't generated the numbers at single screens, although the general consensus is that the second part is better than the first. PHAS GAYE RE OBAMA, which has had a controlled releases [mainly plexes], should show an upward trend gradually, since the word of mouth is strong. Here's hoping the scenario improves on Saturday and Sunday. Meanwhile, the Hollywood release, NARNIA 3, recorded better figures than Hindi films.
Play the video below to check out the audience reaction to "Khelein Hum Jee Jaan Sey"
