John to launch his underwear brand 
By IndiaFM News Bureau, December 20, 2007 - 14:55 IST
John Abraham’s amazing style quotient along with the sense of dressing could be gauged by
his brand of Jeans, JA, which was launched last year. And, now after coming out with the
collection of vests as well, John is planning to introduce a range of innerwear called John
Essentials which is likely to be launched next year.
Excited about his new venture, John explained that he and his team will be launching JA
accessories, like belts, caps, shoes along with the underwear line. The designs will be approved
by John himself.
Claiming to have put down almost all the offers pertaining to underwear advertisements, John
added that he will certainly be the model for John Essentials, not for money but for the
immense pride that he feels for his brand. He also revealed about the vast collection of women
wears from jeans, pedal pushers to racer backs and halter necks are available in 17 stores all
over India.
John wants JA line to be niche which stand for well-travelled, classic, retro and very James
Dean in terms of look. Well, no matter how niche he wants it to be, with style icon John selling
his brand of products, everyone will wish to own it.
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