Shemaroo’s Ghatothkach at Cannes 
By IndiaFM News Bureau, May 19, 2007 - 05:11 IST
Shemaroo Entertainment Pvt. Ltd. is setting a remarkable milestone for the Indian Animation Industry at the Cannes Film Festival with ‘Ghatothkach – Master of Magic’.
Shemaroo has come up with an exclusive Ghatothkach Kit for Cannes film festival. This kit is inclusive of an aesthetic folder with the following Ghatothkach merchandise: Note Book, Mouse Pad, Show Reel, Calendar and Flier. These kits are created for potential buyers, distributors and business associates in order to position this animated film as an International Caliber Product, and not just another Indian Film.
In the India Pavilion at Cannes, Shemaroo has put up a huge Wall-size Display of Ghatothkach. They have also promoted this animated movie through advertising in leading International Magazines like Hollywood Reporter and Variety.
Hiren Gada, Vice President of Shemaroo Entertainment says, “We are looking to tap, the potential new audiences in the International Market and promote ‘Ghatothkach – Master of Magic’ through innovative positioning. We are already seeing a lot of interest in Ghatothkach. We are hoping to be able to create a wider global market for Indian animation.”
Smita Maroo, Vice-President, Animation Division at Shemaroo Entertainment says, “With all these and more ‘Ghatothkach – Master of Magic’, is bound to leave a mark at Cannes and reach out to the Global Masses across miles”.
Shemaroo is working on various International tie-ups for Ghatothkach and looking forward to have an International release beyond its India centric one.
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