SRK to endorse Radico's whisky brand 
By IndiaFM News Bureau, March 17, 2007 - 05:22 IST
Bollywood baadshah Shah Rukh Khan is synonymous with a brand entity himself. He has endorsed brands ranging across varied product lines like food & beverages, electronics, clothing and accessories to name a few.
Adding another feather to his commercial hat, SRK has now decided to promote a whisky brand for the popular Diageo Radico Distilleries Pvt. Ltd. The actor will play brand ambassador to Masterstroke Deluxe Whisky. It is said that SRK was chosen as the brand ambassador as he portrays the brand values of Masterstroke – high quality, and a commitment to perfection. Supposedly, his rising career chart also blends with Masterstroke’s brand mission. Given Shah Rukh’s brand value and popularity, does one really need to explain?
Shah Rukh is now endorsing a multitude of brands including Hyundai Santro, Tag Heuer, Videocon and Sunfeast biscuits.
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