Everyone's looking forward to TASHAN, the biggie that opens next week. However, the traders are wondering why Yash Raj isn't aggressively promoting the film, despite its terrific reports and also its super-strong face-value. Perhaps, the makers don't want to over-hype the film, leading to extra-humungous expectations. Hence, the low-key publicity.
Meanwhile, HOPE & A LITTLE SUGAR, which caters to a niche audience, opened to a dull response.
