The Hrithik Roshan – Tiger Shroff starrer War released last week and opened to a thunderous response from the audience. Collecting Rs. 53.35 cr, the film has become the highest opening day grosser of 2019. Post that War that released across 4000 screens in the domestic market continued to do business with collections showing an upward trend over its opening weekend. Now, on its first Monday, reports state that the business of War has remained rock steady.
Contrary to the usual norm wherein the business of films sees a drop in collections, the business of War has maintained its momentum. In fact, reports state that War could easily collect around Rs. 22 cr on its first Monday. This fact of a film’s business witnessing a drop in collections on Mondays is evident from previous releases this year like Super 30 that saw a 41.5% drop in collections from Friday to Monday, Saaho that saw a 41.8% drop, De De Pyaar De that saw a 40.54% drop and others. But, with War holding strong on its first Monday, the film will most likely join the likes of Uri – The Surgical Strike and Chhichhore that saw an increase in business of 28.17% and 10.66% respectively or will just see a marginal drop.
If that wasn’t all, reports also state that War has not only maintained momentum, but has seen an increase in footfalls in mass dominated sectors and single screens. In the Northern belt, certain locations have seen extra shows being added to compensate for the demand from the audience. Going by the current trends, War is expected to post equal if not more collection numbers than its first Friday even though most locations have seen a drop in ticket prices.
