Ranbir Kapoor is back with Shamshera and the advance bookings of this action entertainer have been open for over 5 days now. The film stars Ranbir with Sanjay Dutt and Vaani Kapoor. The movie is showing just about average trend in its advance booking as of Wednesday night. It has sold around 23,000 tickets at the three national chains - PVR, Inox and Cinepolis - and ideally will be looking to close around 60,000 to 65,000.
The general expectation was to see the film cross the total ticket sales of Kartik Aaryan's Bhool Bhulaiyaa 2 (1 Lakh), but as days passed by, the industry came down to expect an advance sale in the range of 75,000. But given the trends now, it is looking to be South of 65,000 by the end of Thursday. Putting it into perspective, Jug Jugg Jeeyo had sold 57,000 tickets whereas Samrat Prithviraj had sold 41,000 tickets. On Wednesday night, Samrat Prithviraj had sold around 14,000 tickets.
The drawback for Shamshera is the pricing as even if it sells more tickets than Jug Jugg Jeeyo at national chains, the overall collections might be lower as Jug Jugg Jeeyo had around 40% higher prices in these properties. The advance for Shamshera is below the expectations, but being a mass film, everyone is expecting a strong walk in on the day if the reports are even decent.
The movie will be headed to take a start around Rs. 12.5 to 14.5 crore on the opening day as per the advance booking trends, flirting with Kartik Aaryan's horror comedy for emerging biggest Bollywood opener of the year. If it surpasses it or not will depend on the audience's word of mouth, as positive talk can take opening day business to Rs. 15 to 16 crores and negative talk will stop it at Rs. 12 crores. Surprisingly, the bookings are not upto the mark in mass belts, and this segment of audience is expected to come up on the counter on release day.
