The Akshay Kumar and Emraan Hashmi led Selfiee has taken a disastrous start at the box office in India. According to early estimates, Selfiee will collect in the range of Rs. 2.00 crore to 2.50 crore, which is much lesser than the conservative predictions which were making rounds in the industry ahead of the film's release. The opening has sent shock waves in the industry.
The Raj Mehta directorial was a dull show from the word go as nothing was going in the film's favour. The advances opened late but got no response from the audience. The hope from there from on-the-spot bookings, but even that has not gone in the film's favour. The shows were cancelled at multiple locations due to no audience, and this is never a good sign for any film on opening day.
The mass belts were horrible, which is a shocker as the film featured a top star like Akshay Kumar in it. The film is going nowhere from hereon, as even 100 percent jumps on Saturday and Sunday will push it to a lifetime under Rs. 30 crores. The fate of the film is sealed on its opening day itself.
Selfiee at National Multiplex chains [As of Day 1 at 4.30 pm]
PVR – Rs. 28 lacs
INOX – Rs. 22 lacs
Cinepolis – Rs. 13 lacs
Total - Rs. 63 lacs