It was a shockingly disastrous start for Selfiee, which was expected to take a decent start at least. While Rs. 8-10 crores would have been a fair enough beginning for the film, by the time the release date was nearing, it had started seeming that Friday numbers would be more in Rs. 6-8 crores. Though that wouldn’t have done justice to the superstardom that Akshay Kumar carries, considering the fact that this is a film that warrants positive word mouth to help the collections jump well; at least there would have been some numbers on the charts.
However, what transpired at the box office was truly shocking, as the first-day numbers were just around Rs. 2.55 crores. This is just not a comprehendible number since Akshay Kumar was leading from the front, Emraan Hashmi was looking earnest, director Raj Mehta has delivered a blockbuster Good Newwz and a decent runner JugJugg Jeeyo and very importantly big forces like Dharma Productions and Star Studios were backing it up. Even with limited traction amongst the audiences, the film should have seen some sort of numbers at least.
Selfiee does not have the luxury of time, or for that matter an open window at the box office. Given the fact that Pathaan despite its release weeks ago, continues to draw in the audience and the fact that March 7, will see the release of the Ranbir Kapoor – Shraddha Kapoor starrer Tu Jhoothi Main Makkaar, the Akshay Kumar – Emraan Hashmi starrer has just one week to post good collection figures. However, for that, it would need to generate tremendous word of mouth in such a quick time that the turnaround turns out to be truly magical and unprecedented.
Note: All collections as per production and distribution sources