The Akshay Kumar starrer Samrat Prithviraj was released earlier this week on Friday. Directed by Chandraprakash Dwivedi the film which also features Manushi Chhillar, Sanjay Dutt and Sonu Sood took off to a lackluster start with just Rs. 10.70 cr. coming in. Now on its second day the film which was released across 3750 screens in three languages, has seen a very small increase in business.
As predicted, Samrat Prithviraj which saw around a 17% increase has managed to draw in a further Rs. 12.60 cr. on its second day running. With this, the total collections of the Akshay Kumar starrer are now pegged at Rs. 23.30 cr, which is a far cry from usual Akshay Kumar starrers that tend to see massive collections over their opening weekend. As of now, the low-key business of the film is being attributed to the fact that multiplex-dominated metros like Mumbai, Delhi, Gurgaon, Hyderabad, Bangalore, and others have not really been contributing to the film’s business like usual. Although the mass-dominated, single screen belts have been lapping up the film, the absence of such major cash-rich sectors has severely dented the overall business of Samrat Prithviraj.
Made on a budget upward of Rs. 200 cr the historical drama needs to find an audience in urgency, given the budget of the film, its overall business needs to be equally high to turn a profit. However, given the current trend of general unacceptance in metros, the film looks to be heading for troubled waters.
At the current pace, trade predictions state that the business of Samrat Prithviraj which will see a further increase on Day 3, is likely to close its opening weekend with a total collection of around Rs. 38 cr. This low-key collection, despite the heavy promotions, does not paint a rosy picture for the film in its coming first week.
