With a strategic call being taken to release Maidaan on Wednesday evening in paid preview shows, a start has been made by the film. The idea was to have early reviews to begin floating direct from audiences and that has indeed paid off, what with all around positive response coming in. There is not even a single soul that has disliked the film and that’s a testimony to the kind of content that was out on display in this three-hour film.
Wednesday evening collections have come as Rs. 2.60 crores and that’s decent enough, considering there were change in plans around the eventual release and the advance booking too opened quite late. In context of that and the fact that Eid holiday is actually today, all that the film could actually hope for was a number over Rs. 2 crores. Considering that the paid previews numbers have turned out to be wee better and now all eyes are on how would the collections play today, when there is this big holiday of Eid. Post that, the film will start talking for itself from tomorrow onwards but then the Eid advantage should ensure much better collections today.
The aim would be to go past the Rs. 10 crores mark today and that would be a good support to gain. This one is a word of mouth affair and sooner do people get to know about the film and its merits, the better it would be for the eventual outcome of Maidaan. After all, even if this is a content film, at the end of the day still good budget has been allocated to it. Hence, box office revenue is important for it which needs to start reflecting as well from today onwards.
Note: All collections as per production and distribution sources
