The year 2023 witnessed its fair share of cinematic highs and lows, with several films making a mark at the box office. However, not every release enjoyed a successful run, with some big-ticket entertainers turning copper at the box office, while a few other smaller ventures emerged as box office dark horses. Now, that 2023 has come to an end, Bollywood Hungama takes a look at some of the box office disasters that witnessed the biggest drop in collections on their respective first Monday as compared to their opening day collections.
Strikingly it is the Prabhas starrer Adipurush that emerges as the biggest loser, recording a massive 78.61% drop in collections. On its release, the Om Raut directorial raked in Rs. 36 cr, however post its opening weekend, on its first Monday the film saw just Rs. 7.70 cr. coming in. The less than appreciative audience feedback seems to have severely affected the business of the film. Coming in a close second is the Kangana Ranaut starrer Tejas that saw a drop of 74.17% with its business going from Rs. 1.20 cr. on opening day to Rs. 0.31 cr. on its first Monday. The third release of 2023 that saw over 70% drop in business on its first Monday is the Arjun Kapoor starrer Kuttey that saw its collections dwindle from Rs. 1 cr. to Rs. 0.30 cr. registering an exact 70% drop.
Following these three releases, the Kartik Aaryan starrer Shehzada and the multi starrer Khichdi 2 that witnessed nearly 70% drop in business. While Shehzada that raked in Rs. 6 cr. on opening day saw a 69.71% drop with Rs. 1.82 cr. coming in on its first Monday, Khichdi 2 saw a drop of 68.18% from Rs. 1.10 cr. to Rs. 0.35 cr.
With Adipurush, Tejas, Kuttey, Shehzada and Khichdi 2 rounding off the top 5 biggest losers at the box office, releases like the Akshay Kumar – Emran Hashmi starrer Selfiee, the Tiger Shroff starrer Ganapath – A Hero is Born, and the Aditya Roy Kapur starrer Gumraah claim the sixth seventh and eighth spot respectively. Selfiee saw a drop of 56.86% from Rs. 2.55 cr. to Rs. 1.10 cr, Ganapath dropped by 56.82% from Rs. 2.20 cr. to Rs. 0.95 cr, amd Gumraah saw a drop of 53.57% from Rs. 1.12 cr. to Rs. 0.52 cr.
While the world of cinema is often filled with surprises and uncertainties, the disappointing box office performances of Adipurush, Tejas, and Kuttey in 2023 highlight the importance of effective storytelling, audience engagement, and strategic marketing. As filmmakers and industry enthusiasts reflect on the lessons learned from these setbacks, the hope remains that future releases will navigate the ever-evolving dynamics of the film industry more successfully.
