The manner in which 12th Fail is currently doing, it could well emerge as a clean hit at the box office. The film has been made at a nominal cost and its recovery has already happened from OTT and satellite. In fact, on a regular Friday, it could well have seen a direct-to-OTT release. It won’t be wrong to say that this one has ‘made-for-OTT’ written all over it. Still, surprises never cease in Bollywood and it has happened this season with 12th Fail.
That can well be seen from the fact that audiences have gained a liking to the film and are now continuing to watch the film at a steady pace. If Friday collections were Rs. 1.10 crores, Wednesday has seen Rs. 1.85 crores been accumulated, which is quite good. In fact, the numbers are even bigger than the day before, Rs. 1.65 crores, which pretty much tells the tale. What would be truly remarkable is if the numbers end up increasing again and the Rs. 2 crores mark is hit. That would be just the perfect way for the Vikrant Massey starrer to enter the second week.
The film is on the verge of being a clean hit and that will happen once it goes past the Rs. 30 crores mark. As of now, this is pretty much possible as the film has an entire week open ahead of it and then even in the second weekend it will have Friday and Saturday available for it before Tiger 3 arrives on Sunday. Currently standing at Rs. 11.70 crores, the film will cross Rs. 13.50 crores mark for sure before the week comes to a close.
Note: All collections as per production and distribution sources