Gurinder Chadha's much-awaited film IT'S A WONDERFUL AFTERLIFE has under-performed in U.K. Talking strictly from the business point of view, several Bollywood biggies, starring SRK, Aamir and Akshay in particular, have fetched a far better start on limited screens than IT'S A WONDERFUL AFTERLIFE, which opened in 295 screens.
Even otherwise, when you compare the opening weekend numbers of IT'S A WONDERFUL AFTERLIFE with Gurinder's earlier films - BRIDE AND PREJUDICE [£ 1,667,616 on 376 screens; screen average: £ 4,435] and BEND IT LIKE BECKHAM [£ 2,001,795 on 384 screens; screen average: £ 5,213] - the opening weekend numbers of IT'S A WONDERFUL AFTERLIFE are extremely disappointing [£ 464,468 on 295 screens; screen average: £ 1,574].
Weekend: April 23 - 25, 2010.
U.K. BOX-OFFICE
- IT'S A WONDERFUL AFTERLIFE has debuted at No. 7 position. In its opening weekend, the film has collected £ 4,64,468 [approx. Rs. 3.19 crores] on 295 screens, with the per screen average working out to £ 1,574.
- PAATHSHAALA [last weekend: No. 21, this weekend: No. 41]: In its second weekend, the film has collected £ 7,424 on 11 screens, with the per screen average working out to £ 675. Total: £ 44,141 [approx. Rs. 30.31 lacs].
- PRINCE [last weekend: No. 26, this weekend: No. 47]: In its third weekend, the film has collected £ 4,724 on 8 screens, with the per screen average working out to £ 591. Total: £ 1,35,717 [approx. Rs. 93.17 lacs].
- MY NAME IS KHAN [last weekend: No. 64, this weekend: No. 69]: In its eleventh weekend, the film has collected £ 753 on 3 screens, with the per screen average working out to £ 251. Total: £ 26,24,957 [approx. Rs. 18.03 crores].
- SADIYAAN [last weekend: No. 51, this weekend: No. 92]: In its fourth weekend, the film has collected £ 227 on 4 screens, with the per screen average working out to £ 57. Total: £ 65,576 [approx. Rs. 45.03 lacs].
- HUM TUM AUR GHOST [last weekend: No. 58, this weekend: No. 93]: In its fifth weekend, the film has collected £ 221 on 1 screen. Total: £ 92,391 [approx. Rs. 63.44 lacs].
- PAIYAA [last weekend: No. 71, this weekend: No. 103]: In its fourth weekend, the film has collected £ 109 on 2 screens, with the per screen average working out to £ 55. Total: £ 41,070 [approx. Rs. 28.20 lacs].
U.S.A. BOX-OFFICE
- PRINCE [last weekend: No. --, this weekend: No. 76]: In its third weekend, the film has collected $ 5,586 on 16 screens, with the per screen average working out to $ 349. Total: $ 1,43,159 [approx. Rs. 63.66 lacs].
- MY NAME IS KHAN [last weekend: No. 93, this weekend: No. 91]: In its eleventh weekend, the film has collected $ 1,965 on 9 screens, with the per screen average working out to $ 218. Total: $ 40,17,534 [approx. Rs. 17.86 crores].
