It's time to rejoice. First WAKE UP SID. Then ALL THE BEST. Now AJAB PREM KI GHAZAB KAHANI. The industry has [finally] heaved a sigh of relief. Agreed, the ratio of hits-n-flops is still 1:10, but I am optimistic that the forthcoming weeks will bring us out of despair.
AJAB PREM KI GHAZAB KAHANI has taken the nation by storm. It had a great start, a fabulous weekend, a solid Monday and most importantly, the film has stepped into the coveted Top 5 openers [opening weekend] list. That's a major achievement!
AJAB PREM KI GHAZAB KAHANI is being loved and patronised by the youth in a big way, which only goes to prove that the youth and families represent a major chunk of movie-going audience today. You need to pitch the film to this segment. That's what AJAB PREM KI GHAZAB KAHANI producer Ramesh Taurani did, when he flagged off the promotional campaign of the film.
AJAB PREM KI GHAZAB KAHANI is faring exceptionally well across the country and I am sure, the dream run will spill over to its second week as well.
The question is, will AJAB PREM KI GHAZAB KAHANI overtake LOVE AAJ KAL, the biggest Hit of 2009 thus far? Or will it be at par? Or slightly less? The truth is, AJAB PREM KI GHAZAB KAHANI is galloping at a lightening speed and if it holds well in its second week, it would emerge the biggest grosser of 2009 so far.
A successful film benefits one and all, but the super-success of AJAB PREM KI GHAZAB KAHANI should benefit Ranbir Kapoor the maximum. He has truly arrived now and whether his contemporaries like it or not, he has all it takes to stake a claim to the throne in times to come.
The second release of the week, JAIL, has emerged a major disappointment, in terms of numbers. The weekend has been below par and the weekdays have been very dull. The AJAB PREM KI GHAZAB KAHANI wave made a big dent in JAIL's business. Also, since the youth and families generally don't tilt towards realistic/dry subjects, JAIL got eclipsed for this reason too.