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Last Updated 25.06.2021 | 7:59 PM IST



Why so much negativity?

By Bollywood Hungama

After a spurt in business last week, courtesy RA.ONE, the business hit rock bottom yet again this weekend. The two new releases, LOOT and MILEY NAA MILEY HUM, opened to dismal houses [LOOT fared better at some single screens], while last week's RA.ONE fell sharply in most circuits. In fact, the fall at smaller centres was more pronounced in almost every circuit. This being a 4-day weekend [Monday was a holiday], RA.ONE has added a sizeable sum again, but Tuesday onwards, the massive decline in collections is inevitable.

So what's the final verdict of RA.ONE? Well, the money spent on the film has been recovered thanks to the revenue generated from theatrical and non-theatrical avenues, which makes RA.ONE a success. But those expecting the film to be the next big grosser after 3 IDIOTS are sure to be disappointed. It's not close to BODYGUARD [Rs 150 cr + nett] or DABANGG [Rs 145 cr nett]. Now let's see if the Hindi version of RA.ONE manages to touch/cross READY [Rs 123 cr nett].

That brings me to the negativity surrounding RA.ONE. On one hand, we want all films to work, especially the ones where big money is at stake. But the moment a film releases, a section of the industry gets vindictive and starts spewing venom by spreading malicious talk. What we tend to forget is, if it's someone else's turn today, it could be us tomorrow. This kind of negative talk was rampant earlier too and I am sure, it will continue to resonate every time a biggie releases.

RA.ONE had so much negativity surrounding it [even RAMGOPAL VARMA KI AAG didn't attract so much negativity then] that it must've stopped a number of prospective moviegoers from watching the film. I am sure about that. In today's times, the negative word travels faster than ever [via social networking sites and sms-es] and RA.ONE had to bear the brunt of it. For reasons that are inexplicable.

Every movie deserves a chance and I am sure, even those indulging in loose talk would agree in their heart of hearts.

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