It was touted to break records, surpassing the first installment at the box-office. Those who were supremely confident of YAMLA PAGLA DEEWANA-2 [me included] and have a soft corner for the Deols, one of the most loved families in Bollywood, were taken aback by what unfurled on the big screen. Seriously, what was the writer thinking when he came up with this lackluster script? More importantly, how did the Deols approve it?
There's another explanation for its not-as-expected performance at the ticket window: YEH JAWAANI HAI DEEWANI. Sure, the Ranbir-Deepika starrer was expected to fare well, but so well? In fact, a majority of films lose their sheen in their opening week, but this film is having a dream run in Week 2 as well. Days before its release, a lot many people were of the opinion that YAMLA PAGLA DEEWANA-2 would make a dent in the business of YEH JAWAANI HAI DEEWANI, since it was releasing exactly a week later. But looking at the business of YEH JAWAANI HAI DEEWANI in its first week itself, many an industry person feared that the wave would make a dent in the business of YAMLA PAGLA DEEWANA-2. And that's what happened!
Every film ought to have a power-packed script to last beyond the opening weekend. And YAMLA PAGLA DEEWANA-2 lacked it!
Till a few decades ago, almost every maker would hold multiple screenings of his movie, several weeks before its release. After gauging the response, he would make the necessary changes, if it suited him. Today, most film-makers hold screenings of their films -- even for their distributors -- hours before it hits the screens globally. It's too late to estimate reactions or feedback. There's hardly any time to incorporate changes, even if they are valid. Could that be one of the reasons why the ratio of flops has hit an all-time high?
Aamir Khan is an exception! The actor is known for holding test screenings of his movies for random viewers and goes through the feedback himself. That could be one of the reasons why his movies connect big time with the moviegoers of today.