The cold wave continued for the second consecutive week, after EKK DEEWANA THA failed to take off and last Fridayâ€™s JODI BREAKERS and TERE NAAL LOVE HO GAYA fetching a lukewarm start at the ticket window. In fact, the poor turnout for JODI BREAKERS and TERE NAAL LOVE HO GAYA only makes us realize, yet again, that itâ€™s suicidal for similar genre films to clash on the same date. Thankfully, TERE NAAL LOVE HO GAYA has been maintaining well on weekdays and that comes as a respite for the industry.
What comes as a surprise -- and also shatters a myth -- is the failure of JODI BREAKERS to put up decent numbers in its opening weekend. A large section of the film industry feels that a popular song can do the trick, assuring the film-maker of a healthy initial at the ticket counters. But despite â€˜Kunwaraâ€™ and â€˜Bipashaâ€™ [with a smoldering Bipasha] gaining immense popularity prior to its release, the audience didnâ€™t get turned on by the project. The producers spent a fortune publicizing the film, but the numbers were so dismal that not just its makers, even those tracking the business must be in a state of shock.
Three decades ago, DHAN DAULAT, starring the invincible pair of Rishi Kapoor and Neetu Singh, released soon after their hi-profile wedding, but the film couldnâ€™t accumulate enough dhan-daulat at the box-office. But TERE NAAL LOVE HO GAYA, starring a real-life couple as well, has shattered the myth that people donâ€™t love to watch real-life couples on screen. The film has decent merits, was promoted well prior to its release and the word of mouth was positive. That helped the film grow from strength to strength with each passing day. Made in a moderate budget, the film is a success for producer Kumar Taurani as well as UTV.
Itâ€™s now the turn of next Friday releases [LONDON PARIS NEW YORK, PAAN SINGH TOMAR and WILL YOU MARRY ME?] to ignite the box-office. The first two months have witnessed just one solid hit [AGNEEPATH] and two moderate successes [EK MAIN AUR EKK TU and TERE NAAL LOVE HO GAYA]. Surely, this dil maange more!