The first six months have ended and the report card has red marks aplenty. The year has witnessed its share of successes, but the tally of flops and the volume of losses have only escalated when compared to previous years. If the first six months witnessed successes like ISHQIYA [January], MY NAME IS KHAN [February], ATITHI TUM KAB JAOGE? [March], LOVE SEX AUR DHOKHA [March], HOUSE FULL [April], BADMAASH COMPANY [May] and RAAJNEETI [June], it also had its share of setbacks, which resulted in the distributors losing approx. Rs. 200 crores in these six months.
Since the past two decades, the tally of flops has prevailed over the number of hits by a huge margin and this year was no different. But the good news is that the individual distributors, who were sidelined completely after the corporate companies stepped into the picture, are back in the fray, having acquired the distribution rights of several films for good prices. The next six months look promising and if the releases in July [I HATE LUV STORYS, LAMHAA, KHATTA MEETHA, ONCE UPON A TIME IN MUMBAAI] do the trick, the bad times would be a thing of the past.
Besides the Indian market [theatrical] that's fast recovering, the revenue generated from the Overseas territory has also infused enthusiasm amongst industry folk. The humungous business of MY NAME IS KHAN in the international markets has made people rub their eyes in disbelief. That's not all, the Satellite rights of recent films have been picked up for fantastic prices.
All said and done, the business is looking up and one only hopes that the content of the forthcoming films keeps the current enthusiasm of the industry going. Only then will the good times last.
Let's have a look at the Hits-n-Misses of 2010 [January to June 2010]...
LOVE SEX AUR DHOKHA
MY NAME IS KHAN
ATITHI TUM KAB JAOGE?
CHANCE PE DANCE
RIGHT YAAA WRONG
HUM TUM AUR GHOST
IT'S A WONDERFUL AFTERLIFE