The remuneration of stars has always constituted a significant portion when you calculate a film's costing. It works out to approx. 50 to 60% of the film’s budget. Topnotch film producers, who never gave a second thought to star fees earlier, are now beginning to feel the pinch of sky-high star fees.
Dinesh Gandhi, a leading financier, makes a valid observation. Says he, “The least they (the stars) can do is to reduce the burden of overhead expenditure that a producer incurs on their behalf, which includes the fees of the hair-dressers, the make-up men and most important, the costume designers. These expenditures amount to a huge amount per day and add up to a significant amount for a 100-day shoot.”
Veteran Harmesh Malhotra feels that star remuneration is one of the reasons why most producers are going through a troubled phase. “But stars are unlikely to take a decision of slashing their fees. It is up to the producers to ensure that they don't pamper star egos by paying them undeserving prices,” he states.
Sunil Saini, one of the producers of the Ajay Devgan starrer TERA MERA SAATH RAHEN, feels that stars should come to the rescue of producers at a stage when every second producer is facing delivery problems, with several distributors refusing to pay the committed price. “Had I been a star, I’d have told the producer that this is my usual price and this is what I'll charge for the project, provided we enter into an arrangement that if the film is a hit and fetches overflow, the producer will suitably compensate me,” he observes.
But will the stars agree to this demand, is to be seen!
'YEH HAI JALWA' MID-WEEK REPORT
The film industry is in a dilemma. And that’s because a majority of big-budget extravaganzas are finding the going tough. Either the audience is in no mood to enter the cinema halls or the films are not too exciting. In my opinion, the audience is ready to shell out Rs. 250 per ticket if the film is worth it, but if the films are weak in content, you just can’t blame the audience for giving it a cold shoulder.
Last week’s YEH HAI JALWA did not excite the audience either. The father-son laugh-a-minute saga got a cold response at several places, as is evident from the reactions pouring in from across the country. Let’s have a look at the midweek box-office performance of this Rishi Kapoor-Salman Khan-Amisha Patel starrer, directed by David Dhawan. An IndiaFM exclusive.
The film had an average to below average start in Mumbai city and suburbs. Since the reports are mixed, the collections have been sliding downwards… The opening was not as expected at key stations of Gujarat. While the collections are slightly better at multiplexes of Ahmedabad, at some theatres, the fall in collections is more… The opening in Delhi city and suburbs wasn't strong either. The collections are anything but inspiring here… In Kolkata city-suburbs, the film did not take a great start. The collections continue to slide downwards… The film took a reasonably good start in Nagpur, dropped slightly on Day 2 and more on Day 4. Average… Indore and Jaipur aren't strong either. The collections have shown a drop… The opening in Hyderabad was excellent and the first week collections are expected to be excellent.