I strongly feel that the word of mouth spreads faster than fire. The moment the first show ends, the moviegoers are ready to deliver the verdict. They mince no words, they play no favourites, they come with an open mind [without any biases], they speak nothing but the truth. No wonder, the first show is the deciding factor. It indicates where the film is headed -- upwards or downwards.
Last week's TERE BIN LADEN held very well in its second weekend, despite KHATTA MEETHA making an entry at cineplexes. INCEPTION, also in its second weekend, held strongly [it collected approx. Rs. 2.99 cr. nett], despite Jolie's SALT invading the cineplexes. SALT too is Jolie's biggest opener in India, according to a statement issued by Sony.
That brings me to KHATTA MEETHA. The Akshay Kumar-Priyadarshan team is considered one of the hottest combinations in the industry. Naturally then one expected the film to start with a bang. It had a major factor going in its favour: Open week, with no major opposition to counter that Friday. Yet, the opening weekend and weekdays' numbers are not in sync with the stature of the film.
Internationally, the film has emerged Akshay's lowest opener [check Overseas Boxoffice] and in India, the film had a drastic fall from Monday onwards. If the weekend is great and the Monday numbers are lower or almost at par with Friday numbers, it doesn't raise alarm bells. But if the Friday numbers are strictly average [approx. Rs. 7 cr. nett] and the Monday figures are a mere Rs. 3 cr. nett, it clearly indicates that the film hasn't found appreciation. The junta's verdict is loud and clear!
It's high time all actors, whether big or small, realise the fact that star power alone cannot guarantee success. Star power can lure junta to cineplexes on Day 1, but the movie needs to stand on a solid foundation [read script] to stay in the comfort zone, post Saturday. Monday is an acid test for any and every film and if the word of mouth is positive, the film continues to gallop at an even pace for the next four days [Monday to Thursday]. If not, the business sinks faster than Titanic these days!