Who would've ever thought of releasing a title like GUNDAY on Valentine's Day? Ideally, not many producers would dare to time the release of a typical masala entertainer -- with bloodshed and bullets aplenty -- on the day when the world celebrates love. But it's all about shattering fallacies and destroying myths and Yash Raj [the producers and distributors of GUNDAY] have just smashed an erroneous belief prevalent within the industry. The super business of GUNDAY reiterates the fact.
Recall the very first trailer of GUNDAY, which generated positive vibes and built curiosity for the film. Gradually, the viewers got a taste of bromance and romance, courtesy the systematic, but aggressive promotional campaign unleashed by the makers of the movie. GUNDAY was expected to open big and the start was indeed furious and energetic across the nation.
The masala quotient, on-screen bonding of its actors, popular soundtrack and of course, the terrific promotion ensured ample footfalls at single screens and multiplexes, both. Of course, the business slided downwards on Day 2 [Saturday], but the collections, generally, takes a dip after a part-holiday, more so when it comes to action movies. However, the biz rose again on Sunday, with the film packing a solid total over the weekend. Let's have a quick look at the opening weekend business of the filmâ€¦
Fri - 16.12 cr
Sat - 12.63 cr
Sun - The biz witnessed massive jump on Day 3. Although the numbers are being compiled, it should be in the same range as Fri numbers.
Barring Ranveer Singh, who had a solid hit behind him [GOLIYON KI RAASLEELA RAM-LEELA], both Arjun Kapoor and Priyanka Chopra needed a hit badly. The super-start of GUNDAY has come as a respite for the principal cast of the film. If GUNDAY manages to hold well on weekdays [Mon to Thu], there's no stopping it from making it big at the domestic BO.
In terms of economics, Yash Raj is expected to reap a harvest from GUNDAY. Let's have a look at the economics of the film, to substantiate the pointâ€¦
Cost of production - 40 cr
Print + advertising expenditure - 10 cr
Total cost - 50 cr
A substantial part of the investment is due from Satellite rights [approx 20 cr to 25 cr]. The balance investment has to be recovered from India and Overseas theatrical, music and Home Video, which, frankly, is a cakewalk for YRF.