It's time to look ahead! The first half of 2014 hasn't been too fruitful, with a couple of big-budget films sans content biting the dust, while 'smaller' films with rich content leaving a mark at the box-office. The first six months have witnessed just three Rs 100 cr [nett] grossers -- JAI HO, 2 STATES and HOLIDAY - A SOLDIER IS NEVER OFF DUTY -- while EK VILLAIN, which opened in the last week of June, is galloping towards the post.
Of course, the Rs 100 cr mark is no indicator of success, but in view of the fact that most films open in 2500+ screens in the domestic market, with multiple shows across cineplexes, hitting a century is certainly on every producer/Studio's agenda these days.
Usually, the film industry reserves the best for the second half of the year and this year is no exception. A number of big-budget films are all set to invade the marquee in the coming weeks. In addition, several interesting medium-budget films are also scheduled to release in weeks to come. Furthermore, it would be interesting to see which of the three Khans [Salman - KICK, SRK - HAPPY NEW YEAR and Aamir - P.K.] would dominate the ticket window this year. Any guesses?
Meanwhile, last week's BOBBY JASOOS and LEKAR HUM DEEWANA DIL weren't able to attract the audience in hordes. LEKAR HUM DEEWANA DIL is a debacle, with the film grossing pathetic figures across the board. BOBBY JASOOS has fared better, but, again, the numbers aren't substantial enough. Also, the much-awaited HUMPTY SHARMA KI DULHANIA arrives this Friday, which means BOBBY JASOOS gets just one week to perform at the BO.
Come to think of it, the window period for films has reduced to one week these days, since another biggie/much-awaited film knocks on the doors next Friday and grabs a substantial chunk of movie-going audience, besides screens and shows across cineplexes. Therefore, it's imperative to score in the opening weekend and maintain the momentum over weekdays.
In the meantime, EK VILLAIN continues its speedy run at the ticket window. The film is galloping towards Rs 100 cr [India biz] and has emerged Ekta Kapoor [highest grosser: THE DIRTY PICTURE] as well as Mohit Suri's [highest grosser: AASHIQUI-2] highest grosser thus far.