The new releases are faring exactly like the One Day Internationals. If your film can't score in the first week, there's no second chance for it. Gone are the days when the collections of HERO [Jackie Shroff, Meenakshi Seshadhri] picked up in its third week or a SHOLAY consolidated its position in its fourth week. In the current scenario, it's either hit out or get out…
It has also been proved that films having excessive violence or sex-laden sequences, without the story demanding it, won't find many takers these days. Gone are the days when an action flick would keep its investors smiling. In today's scenario, mindless action and that too in excessive doses only end up making holes in the distributors' pockets!
Two points to ponder about… and both fit AAN, Madhur Bhandarkar's latest offering, to the T.
Irrespective of the b.o. outcome of his films [1 hit - CHANDNI BAR, 2 flops - TRISHAKTI, SATTA], the one allegation you could never level against the director was that he doesn't work hard enough on the subjects that he chooses.
But Madhur can't escape the allegation that AAN relied too heavily on action and gimmicks [technique] and less on substance. Stories like the one in AAN have been witnessed time and again. For someone who has attempted daringly different stuff [CHANDNI BAR, SATTA, even PAGE 3 is not the run-of-the-mill kind], one fails to understand what exactly did this prot? of Ramgopal Varma see in the script of AAN.
Expectedly, AAN took a good start at several centres, but the collections started sliding downwards from Day 2 [Saturday], which clearly indicates that a strong face-value can attract audiences on Day 1, but what counts eventually is the content. It's simple: No substance, no audience!
While the opening weekend of AAN was quite impressive in Mumbai, the drop in the b.o. collections from Monday onwards must've caught its distributors unaware. Even at key stations of Gujarat and Maharashtra, the film followed a similar pattern.
However, the film is faring well in parts [smaller centres] of Uttar Pradesh, Bengal and Madhya Pradesh, but at most big cities the verdict is loud and clear.
OVERSEAS BOX-OFFICE: 'HUM TUM' SCORES!
HUM TUM continues to wow the audiences at metros. The film may not be a trendsetter like its 'inspirations' D.D.L.J. and KUCH KUCH HOTA HAI, but its overall business has definitely brought cheer to the industry. Of course, Yash Raj Films are smiling all the way to the bank, for the film is not only faring well in the domestic circuit, but even on foreign soil.
In the U.S., the film has collected $ 143,459 on 43 screens [screen average: $ 3,336], taking its total to $ 556,154 [approx. Rs. 2.49 crores].
In U.K., HUM TUM has collected £ 90,315 on 22 screens [screen average: £ 4,105], taking its total to £ 335,023 [approx. Rs. 2.75 crores].
AAN has met with a cold response in U.K., with the film collecting £ 19,460 [approx. Rs. 15.98 lacs] on 12 screens [screen average: £ 1,622] in its opening weekend.
The season's biggest hit in U.K. continues to be MAIN HOON NA, which has collected £ 950,482 [till June 6, 2004] so far [approx. Rs. 7.81 crores].