Compact Disc sets up L& M arm - Premier Brands

Animation production company Compact Disc India (CDI) has forayed into the licensing and merchandising (L&M) business with a wholly-owned subsidiary Premier Brands. The company has tied up with the Brazilian soccer legend Pele for an animation film and holds worldwide licensing and merchandising rights for the animated character. Compact Disc India Chairman Suresh Kumar told Bollywood Hungama, "The licensing and merchandising subsidiary would as its first project create products around CDI's unlimited worldwide rights to Pele's animated character. We might then also look at tie ups with other sports personalities and Bollywood stars." The Pele merchandise would include the famous No. 10 jersey, shoes, autographed footballs, comic books, etc. The merchandise will be worked on by the company's in-house design studio. It is also considering establishing the Pele chain of cafes in India, Suresh added. The 3D animation film on Pele is currently in the pre-production stage in CDI's Chandigarh facility. CDI has already been allotted industrial land by the Government of Himachal Pradesh at Baddi, near Chandigarh, for its licensing and merchandising business.

 

Compact Disc sets up L& M arm - Premier Brands

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