Sneak peek at ‘Greenathon’ video featuring Priyanka Chopra

TREATMENT Priyanka’s surreal world is depicted through 2 D wall animation. She moves through different spaces in her world – a barren, polluted landscape, a beautiful garden with flowers and butterflies, Read More">under water with talking fish and outer space with stars and planets. This world is contrasted with the five young people shot through liveRead More

TREATMENT

Priyanka's surreal world is depicted through 2 D wall animation. She moves through different spaces in her world - a barren, polluted landscape, a beautiful garden with flowers and butterflies, under water with talking fish and outer space with stars and planets.

This world is contrasted with the five young people shot through live action sequences. They run through ordinary, everyday situations that symbolize wastage and callousness towards the environment.

The little girl is the bridge between the two worlds and moves from one to the other seamlessly.

The green sapling is the motif that symbolizes the movement and the trigger that sparks off the change.

Environment protection is ‘in’ and Bollywood, in its own capacity, is making an effort to contribute wholesomely. Priyanka Chopra too is doing her best to support the green cause. In her endeavour to spread awareness and messaging around environment protection, Read More">she has done an animated ‘Greenathon‘ video where Priyanka would be featuring alongside young kidsRead More

Environment protection is 'in' and Bollywood, in its own capacity, is making an effort to contribute wholesomely. Priyanka Chopra too is doing her best to support the green cause. In her endeavour to spread awareness and messaging around environment protection, she has done an animated 'Greenathon' video where Priyanka would be featuring alongside young kids who also happen to be the target audience of this initiative.

Says Priyanka Chopra, "The idea of the video was not to be preachy but to reach out and motivate the audience into taking action. So, when we were brainstorming, we were very clear that it had to connect with the audience. We took a far more visually appealing and a fun route to convey our messages. The video tackles the small, everyday actions that can have a big impact overall!"

An ambassador of the Greenathon initiative, Priyanka Chopra is depicted as the centre of the campaign. At Bollywood Hungama, we present to you some exclusive screen shots of the video which releases today at 9 pm in the NDTV news bulletin.

CONCEPT Priyanka is in a surreal space – a polluted, dry, barren landscape. She is in despair, looking for a solution. Just then, Read More">she sees a green sapling sprouting out of the cracked earth. She hands it to a little girl – an angel who runs into the real world and hands the sapling toRead More

CONCEPT

Priyanka is in a surreal space - a polluted, dry, barren landscape. She is in despair, looking for a solution. Just then, she sees a green sapling sprouting out of the cracked earth. She hands it to a little girl - an angel who runs into the real world and hands the sapling to a bunch of ordinary, carefree young people.

These five, inspired by the little girl and the sapling they hold in their hands, start running to create a change. They pass through various situations depicting pollution and wastage. They hand out saplings to various people and urge them to think of the impact of their actions.

As these people take small steps in the right direction, Priyanka's world begins to change for the better. The little girl comes back to her and together they celebrate their triumph!