"The concept of the ad is very different from the conventional watch campaigns that people have been seeing. It has a very sporty as well as a classy look as it is very hi-end watch," adds the source.
The source continues, "Chronotech is a very sporty watch. It required a very glam cum sporty ambassador for the ad. Kareena was the apt option and has been signed for a whopping amount. Where in one ad she is dressed as a cat woman, the second ad sees her in a soft gently mermaid look."
Kareena will be sporting a complete different look in the ad. The actress will be seen in a cat woman and a mermaid avtaar for the ad. A source reveals, "The ad was shot by Prasad Naik along with foreign technicians. Her look is quite similar to that of Lara Croft with a black jumpsuit, tightly coiled hair and whipcord body."
Kareena Kapoor has entered the bandwagon of endorsements. After endorsing for several brands, the actress will now be endorsing an Italian brand of watches - Chronotech.