The said ads for Videocon, which are touted to be 'Entertainment at its best', has got the trio to create a creative campaign for the brand's 'Unlimited Services' Tariff Plans. Point to be noted here is that, Anurag Kashyap, the man who is said to be one of the most serious yet whacked out non-commercial directors, has indeed managed to break that mould with this ad! The ads are nothing less than laugh-a-riot!
Our source adds that, Riteish enjoyed the experience of shooting for his first commercial. With this ad, he hopes that the said brand breaks the clutter and creates a distinctive identity for itself!
Sources close to Bollywood Hungama said that, the said ad campaign consists of a series of five ad films that features Riteish Deshmukh in crucial yet hilarious situations.
If names of Riteish Deshmukh, Prasoon Joshi and Anurag Kashyap suggest comedy, creativity and master class direction respectively. Well, the inimitable trio has come together to shoot the campaign for cell phone major Videocon Mobile Services.