Speed Racer Enterprises hops on the digital track

By Bollywood Hungama -

June 2, 2009 - 2:21 PM IST

Speed Racer Enterprises which handles licensing and merchandising for eponymous animated series, has announced new online and mobile brand extensions for both 'Speed Racer: The Next Generation' and the classic animated 'Speed Racer' series. The iTunes App Store will host a Speed Racer App in their Games and Entertainment category and full length episodes of both series can be found on several key online television service providers including YouTube, Hulu, Joost and Crunchyroll.

Speed Racer Enterprises hops on the digital track

Besides, Speed Racer fans will now be able to use social media application MashON to create 'mashups' by combining their photos, videos and sounds with the popular Speed Racer characters, which can be instantly distributed across the web, shared on social networks, or produced into greeting cards, comics, posters, and personalized t-shirts or skateboards.

Additionally, Speed Racer Enterprises is renovating its website to include a secure online world where young viewers can play games, do online activities or download and print coloring pages through the Speed Racer website parents have come to trust to provide age
appropriate content.

"We are thrilled to have so many top-notch companies involved with our launch into the digital and mobile space. The landscape of the industry has been changing significantly over the years and we've taken a proactive approach to ensure Speed Racer not only thrives but remains at the forefront of current trends," said James Rocknowski,
President, Speed Racer Enterprises.

The new animated television series 'Speed Racer: The Next Generation' airs in the U.S. on Nicktoons Network, Nickelodeon's 24-hour animation network. The series (26 x 30') is geared toward a new generation of 6-14 year old viewers and builds on the legendary adventures of the original iconic series incorporating hot-topic storylines such as renewable resources and the pursuit of a car built with a gasless engine.

'Speed Racer' (52 x 30') made its original debut in 1967 in Japan and was dubbed into English and syndicated nationally on television. The classic series explores the passion of a teenage racer with the most powerful and stylish car on the planet, the unsurpassed Mach 5, and centers on friendship and family issues amidst the world of high-octane racing.

Speed Racer: The Next Generation is executive produced by John and James Rocknowski, principals of Speed Racer Enterprises, and Larry Schwarz, a principal of Animation Collective in association with Lionsgate.