In testimony to Bollywood's growing influence world over, a US-based auto insurance company Esurance has announced the launch of its Bollywood Casting Call, in partnership with IFC and Saavn, a digital distributor of Bollywood entertainment.
Visitors to the Esurance website will have the chance to enter the Bollywood Casting Call Contest. Participants will have to submit videos of re-enactments of their favorite Bollywood movie scenes. The person who enters the winning submission will be animated into an Esurance Bollywood-style music video featuring the company's animated icon Erin Esurance. Bollywood fans can submit their videos for the Esurance Bollywood Casting Call until noon Pacific Time on July 31, 2009.
The winning entrant will star in an Esurance Bollywood music video that will premiere in September during "Wake Up To Bollywood," a special presentation of Bollywood films airing each Sunday on IFC.
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