After a blitzkrieg of promotions over the past couple of weeks we finally see the release of the much talked about Ranveer Singh – Vaani Kapoor starrer BEFIKRE. Directed by Aditya Chopra, who returns to direction after a gap of eight years, the film is a rather unconventional offering from the usually traditional fare that Yash Raj Films have become synonyms with. But will the novelty factor of BEFIKRE and its energetic casting work wonders at the box office is the question.
Reports suggest that BEFIKRE has opened on a positive note with morning shows recording approximately 55% occupancy rate. In fact the film has had a very good start at multiplexes with youth thronging cinema halls. Now given the strategic release pattern the makers of the film have opted for (2900 screens, 2100 domestic + 800 overseas) and the ratio of multiplex to single screens will aid them favourably.
On the whole, with no other major release, BEFIKRE that also features good music that has managed to top the charts is expected to do well over the weekend. While the youth will certainly love the film, it remains to be seen how families will react and patronise the movie.