MADRAS CAFE has embarked on a slow/ordinary note with 25-30% occupancy in the morning/noon shows. However, considering the fact that it does not have the regular run of the mill masala and songs to attract the footfalls, the opening trends can be termed pretty good. The two things working in favour of the movie are the positive word of mouth and terrific critical acclaim. The business, therefore, is expected to grow from evening shows onwards.
Madras Cafe collects Rs 4.90 crore on Friday
