Even after a lot of fanfare, the Pushkar and Gayatri directed Vikram Vedha has taken a slow start at the box office. According to early estimates, the movie has collected in the range of Rs. 11.25 to 12.25 crores on its opening day, which is around 25 percent below what could have been considered a decent start. The opening day is even below Bachchhan Paandey which had collected Rs. 13.25 cr. on Day 1.
The general industry expectation was an opening in the range of Rs. 15 to 17 crores, a film with two stars like Hrithik Roshan and Saif Ali Khan should have targeted a Rs. 20 crore start. The film has underperformed across the board - be it the metros or the mass belts. The surprise has come with the dismal response in the single screens, as Hrithik Roshan is a huge star of Hindi Cinema.
The opening day dynamics are more or less similar to Akshay Kumar's gangster drama, Bachchan Pandey, which did get some boost on the day of release on account of the Holi Holiday, though some business was eaten up by The Kashmir Files. The general buzz in terms of feedback is on the positive side, and the hope is for the film to pick up from Saturday and then consolidate its position on Wednesday on account of the Dussehra Holiday.
Vikram Vedha now needs to show strong gains over the next 2 days and then put up a healthy hold on Monday to hit the century mark in the long run. A below-the-mark trend over the weekend would spell danger for the film. The talk is positive, and the hope is for it to translate into healthy footfalls over the weekend.