Crew has scored a fantastic first weekend in theatres, what with Rs. 32.60 crores been collected at the box office. The film opened to a double-digit score and that's how it remained right through the weekend as well. There has been a consistent increase in footfalls on a daily basis and that's how from Rs. 10.28 crores on Friday (which was a partial holiday), the film has jumped to Rs. 11.45 crores on Sunday, which is really good.
A comedy is a different genre to crack. On top of this, it's a heist thriller as well. It's really tough to get things right for this combination as just a slip here or there and a film can fall like a pack of cards. All credit to the makers though and the sassy trio of Tabu, Kareena Kapoor Khan and Kriti Sanon that they kept it all plain, simple and entertaining with Crew, which has allowed it to reach out to a good audience base so far.
What has to be seen is that where does the film go from here. The start itself has exceeded the expectations and with word of mouth been largely positive, there is more 'junta' that can be expected to step in. However, this one has a largely urban appeal to it which means on its way the film will have to entice massy audiences as well. If it actually manages to do that by the close of first week, then one can well expect a very good hold in the second weekend as well, something that would be required for it to face the onslaught of Eid releases next Wednesday.
Note: All collections as per production and distribution sources
