Article 370 managed to hang in out there for yet another week as Rs. 2.69 crores came in. In the week before, it had collected Rs. 4.77 crores, so the drop is a little lesser than 50%. That’s also because there was partial holiday of Holi last week and hence the film managed to hold on a little better. Still, films typically fall around 70% on a week by week basis, so this is a good hold as it is.
What further makes the film’s run special is the fact that there have been more than half a dozen notable films that have released since it arrived. Shaitaan has been doing well, Yodha did bring in some numbers, then last week’s Madgaon Express and Swatantrya Veer Savarkar also collected around Rs. 25 crores between them, and there was competition from Hollywood too in the form of Kung Fu Panda 4. Still, Article 370 has managed to stay in circulation and attracted some sort of footfalls, at least.
This week, the competition is much stronger though with Crew and Godzilla x Kong: The New Empire arriving. This means it would be tough to stay around 50% of last week’s number. One can expect at least a crore more to come in though and that should help push the numbers further ahead of the Rs. 81.02 crores mark. The Yami Gautam film has done its job though and everything that’s coming in currently are bonus numbers. One now waits to see the kind of response that it gets on OTT once it premieres there in a few weeks from now.
Note: All collections as per production and distribution sources
