What luck! The producers and distributors of PARTNER would've never imagined, even in their wildest dreams, that PARTNER would get two weeks open, uninterrupted run to stack the booty. With film producers not wanting to budge from the release date they've earmarked, getting an open week is next to impossible in today's times.
PARTNER had a splendid first week and the absence of a major release last Friday [CASH couldn't make it to theatres] proved God-send for David Dhawan's laughathon. The heavy showers did play spoilsport on Friday and Sunday [at places], but the second week shares are expected to be bountiful as well.
Armed with fantastic first two weeks' business, the profits have already started flowing in and even if the collections take a dip in Week 3 [CASH, GANDHI MY FATHER, NAYA DAUR], the distributors have already started grinning from ear to ear.
A lot has been said, spoken, written about Sanjay Dutt ever since the judgment was delivered. The industry is in a state of shock and is yet to come to terms with the reality.
So how much is at stake on Dutt starrers? I'd say, approx. Rs. 90 - Rs. 100 crores is riding on Dutt. MR. FRAUD [Ashtavinayak, Abbas-Mustan] is 75% complete. So is KIDNAP [Ashtavinayak, Sanjay Chhel]. Dutt appears in DUS KAHANIYAAN and WOODSTOCK VILLA as well [both produced by good friend Sanjay Gupta]. Both are complete. DHAMAAL [Indra Kumar] is slated for release in September. ALIBAUG [Sanjay Gupta] commenced shooting recently and is 25% complete.
Will his fan-base get eroded? I doubt, since he's extremely popular with the masses. What will producers [whose movies are held up] do in such a situation? No answer on that yet. They're as clueless as you and I. They haven't taken a call so far. It's a wait-n-watch situation right now!
THIS WEEK IN 2006
[Weekend: July 28-30, 2006]
Much was expected from OMKARA. The pre-release hype was tremendous. The film was expected to take the nation by storm with an earth-shattering opening and match up to the initial records set by the super-successful films this year. But what's hot within the industry may not necessarily be hot with the movie-going junta.
The opening of OMKARA sent shockwaves. It was expected to embark on a 90% + start, but the opening day figures were dismal: 25% to 40% to 65%. Things improved during the evening shows on Friday, while Saturday was no different. The film registered a fall at places and at some centres, was in the same range as Friday. Sunday was better, but not record-breaking -- something that was expected from a film of this stature. Clearly, there was all-round disappointment that OMKARA wouldn't emerge the powerhouse the industry had anticipated.
What went wrong? The mouthful of expletives and cuss words proved a major deterrent, keeping the family audiences at bay. As for the masses, OMKARA was not the kind of cinema they'd take to instantly. Also, the dialect restricted the appeal to the U.P.-Bihar belt mainly.
THIS WEEK IN 2005
[Weekend: July 29-31, 2005]
Tuesday, July 26, 2005. A day that turned into a nightmare for all Mumbaikars. The bustling city came to a grinding halt. Life was paralyzed. The city plunged into darkness. From shops to cafeterias to schools to banks to movieplexes, everything was shut for the next few days. The air, rail and road traffic came to a standstill. The losses were incalculable!
When electricity was restored on Wednesday evening [at a few suburbs of Mumbai, the electricity hadn't been restored till Monday, August 1], the common man started coming to terms with reality. Rushing to the nearest grocery store and stacking up the day-to-day necessities was uppermost on his/her mind.
The torrential rains had harmed like never before, hundreds of people lost their lives. Amidst uncertainty, insecurity and confusion, the producers of three medium-budget films [7 Â½ PHERE, SEHAR, YAHAAN] decided to go ahead with the release of their films on Friday, July 29.
When survival is at stake, when life is in a quandary/on the edge, when you've to deal with human and financial losses, the idea of going to a cinema hall to catch a film doesn't even cross your mind. Expectedly, the business of the three films was badly hit in Mumbai, Maharashtra and Gujarat. The films failed to leave a mark in other circuits too.
Making a film is important, but ensuring that your film gets an appropriate release is equally important. The producers may've had their reasons of releasing their films this Friday [in the wake of adversities], but it's their film that got hit in the process.
THIS WEEK IN 2004
[Weekend: July 23-25, 2004]
It has been proved yet again. Drop the clothes and lure the audiences to the cinema halls. Earlier HAWAS, then MURDER, subsequently GIRL FRIEND and now JULIE proved the point. Bollywood witnessed the release of two diametrically opposite films this Friday -- ASAMBHAV and JULIE. But no prizes for guessing which film emerged victorious.
While Arjun Rampal's well-toned physique in the promos of ASAMBHAV didn't excite many, Neha Dhupia's semi-nude anatomy and bold statements created quite a frenzy.