The Ramzan period continues to affect the box-office collections of a majority of films. The dull phase that began right from the Diwali week doesn't seem to end, if the business of WAISA BHI HOTA HAI – PART II and JODI KYA BANAI WAH WAH RAMJI are an indication.
While the opening of the two films varied from average to way below the mark at several centres, a section of the industry was of the opinion that the collections of WAISA BHI HOTA HAI – PART II might pick up due to the encouraging reviews from those who matter. But the decent reviews the film generated didn't translate into decent collections, barring a few theatres!
While in conversation with a prominent producer last evening, he made an extremely valid observation. “The phase of 'multiplex films' is as good as over,” he remarked, “The dull response to MAIN MADHURI DIXIT BANNA CHAHTI HOON, MUMBAI MATINEE, DHOOP and EK DIN 24 GHANTE proves that it was a mere fad.”
That set me thinking… Was it really a fad? Have 'multiplex films' suddenly gone out of vogue? Or were the films that have been rejected were rejected because, either they were slipshod projects or they weren't released at an appropriate period [most of them were released during the Ramzan period, when a section of the audience stays away from theatres!]?
I am not defending any of the above-named films. Some of them were least exciting, but a couple of them were at least sincere attempts. Films like PINJAR, MAIN MADHURI DIXIT BANNA CHAHTI HOON and WAISA BHI HOTA HAI – PART II were interesting products. But the paying public is the final judge…
On the other hand, BAGHBAN continues to climb the ladder of success slowly and steadily. We had rightly predicted in our review that “along with good performances, the film has strong emotions as its trump card… at the box-office, if the word of mouth catches on, this 'gardener' [BAGHBAN] will be rewarded with fruits, like its predecessors.”
After an ordinary to dull start at several places, BAGHBAN has shown a rise in business in each passing week – the Ramzan period, cricket matches and the flow of new films notwithstanding. At a time when most producers are cautious about releasing their films in the Ramzan period, the gradual rise in business of BAGHBAN indicates that if the film is strong in content, it is bound to succeed.
Coming back to the two releases of the week, WAISA BHI HOTA HAI – PART II and JODI KYA BANAI WAH WAH RAMJI, let's find out what the Mumbai distributors of the films feel about their business prospects.
Mumbai Distributor, WAISA BHI HOTA HAI – PART II
“We are not dissatisfied with the response the film has met with. It may not have clicked in a big way, but the response at multiplexes is better. Part of the encouraging response at some multiplexes can also be attributed to its soulful music and the good reviews in the media. However, you cannot deny that the Ramzan period and the cricket matches have definitely made a dent in its business.”
Mumbai Distributor, JODI KYA BANAI WAH WAH RAMJI
“The Ramzan period coupled with the cricket matches has badly affected the overall box-office scenario, but the film did manage to get a fair share of audiences despite all this. In fact, I would say that the collections of the film are better than the Diwali releases like INTEHA and SSSSHHH…”