In an era where star-driven movies reign supreme, the Hindi film industry is experiencing a transformative shift.
Franchises, once viewed as mere sequels or cash-grab opportunities, have transformed into highly bankable entities that draw audiences in droves - at times, with the same power as films starring superstars.
The massive success of STREE 2 and, more recently, SINGHAM AGAIN and BHOOL BHULAIYAA 3 clearly underscores how franchises have become the new superstars of Hindi cinema.
The rise of franchises as the new superstars signals a paradigm shift in the Hindi film industry. Their success proves that the much-loved universes can generate as much loyalty and excitement as traditional stars.
Film franchises have unlocked new possibilities for storytelling, collaboration and cinematic innovation, marking a pivotal chapter in the evolution of Hindi cinema.
However, there is a flipside. While franchises can be highly lucrative, they also encounter significant challenges. A franchise may falter if the market becomes oversaturated with similar projects or if the quality of later installments declines.
