It's show time again, folks! After a lull, after almost five weeks of no entertainment, it's back to movies, popcorn, samosa and colas this Friday onwards. Sure, there was DASHAVTAR and MERI PADOSAN in between, but the less said the better.
The Hindi film industry is going through tough times. Sorry, the worst phase ever. Everyone's talking about recession [some say, it's going to get worse]. On the other hand, piracy is getting rampant and stronger by the day, spreading its tentacles from East to West, from North to South.
Worse, the movie-going habit has taken a complete backseat and it will take a real big film or a film with a powerful word of mouth to get audiences back to theatres. Which film will that be?
The corporates are feeling the heat. The 'Pink Slip' syndrome is fast catching up in Bollywood too. I believe, several employees of corporate houses have been relinquished of their services.
I am told, the pay packets of several corporate honchos have been astronomical. A film producer may not earn as much as much as an employee of a corporate house, who may've just walked in with an MBA degree, with a laptop on their shoulder. Zara sochiye!
Everyone's wondering, who'll make the first move - producers/distributors or multiplexes? Who'll call the truce? The producers/distributors are sticking to their terms, so are the plexes. Both need each other, but like a prominent distributor pointed out on my show, they shouldn't stop the dialogue between themselves.
After the crucial meeting last Tuesday, when the two sides did not arrive at a consensus, there has been no official dialogue between them. A few people have been talking in their personal capacity, but the leaders need to sort things out as soon as possible. Both need each other!