Starts off in the 1970s fashion with marvelous colors and beauty. The hot and the sexy Deepika (my sweet new love)looked like a queen coming from heaven. On the opposite side, the dashing Arjum Rampal in the 70s look and style brought the drama to the story. Arjum Rampal kills Deepika to get money. SRK being just a Junior Actor completely obsessive about Deepika dies in a tragic event to save the life of Deepika which turns out to be a failure as well. 30yrs later, in the present, SRK reincarnates as the son of Rajesh Kapoor and then just like "Karan Arjun" memories seem to come back to him. Arjun Rampal comes back in the scene where SRK forces him to make a movie and take him as a lead. SRK then search for a leading actress and find a duplicate of Deepika (reincarnated as well) and punish the villain Arjun Rampal. I LOVED THE MOVIE, one reason SRK and second is my LOVE & LUST DEEPIKA
